Why subscribe?

The Iteration Loop is your inside look at building and scaling a revenue engine—written by Kal Prince, CEO of Ghost, a predictive ICP platform for B2B SaaS.

I started The Iteration Loop to share the raw, unfiltered lessons I’m learning—whether it’s refining a sales motion, structuring a data-driven GTM playbook, or navigating the realities of startup growth. If you’re a founder, operator, or revenue leader, this newsletter will help you think sharper, execute better, and stay ahead of the curve.

What You’ll Get

📬 Actionable insights on startup growth, sales & marketing alignment, and revenue innovation.

📊 Deep dives into data-driven GTM strategies and enterprise sales execution.

🚀 Behind-the-scenes lessons from building Ghost and working with B2B SaaS companies.

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This isn’t just a newsletter—it’s a community of founders, GTM leaders, and operators navigating the same challenges. Engage in discussions, share ideas, and apply what you learn.